Environmental intelligence and consumer experience measurement systems enable our customers to discover new business strategies, understand how the public behaves, define and optimise campaigns, improve their return on investment, boost sales and enhance the user experience.
ANALYZE THE FOOTFALL IN YOUR STORE IN REAL TIME
(1) The system consists of installing sensors in the establishment to collect both fixed parameters and dynamic variables of consumer behaviour. (2) These variables are analysed in real time using Big Data tools. (3) The results are displayed on a personalised dashboard that offers a clear overview of the real state of your business, as well as identifying points for improvement.
Flow control in spaces, queue management and audience measurement
Customers increasingly value memorable experiences and to meet their expectations it is essential to obtain information that allows you to make personalised, proactive predictions of customer behaviour.
Establish reference capacity indicators: Number of people that enter/exit each entrance and the estimated number of people who pass by each entrance.
Measure the audience for and impact of content broadcast on screens and devices.
Optimise the efficiency of space and staff management.
In addition, we have specific tools for appointment management, through which appointments can be requested online, thus reducing waiting times to avoid crowds.
Measurement and Analysis
By using sensors in the spaces, it is possible to collect the most important data, which can be analysed to establish customer behaviour patterns.
Sensors obtain information automatically and reliably.
This information is searchable and exploitable using an intuitive, user-friendly, cloud-based application.
The platform is flexible and modular, allowing different functionalities to be included: people counting, mobile device tracking, queue management, etc.
OUR MEASUREMENT SYSTEMS
Heat maps
A heat map identifies the areas occupied and crossed by customers and reveals the most visited areas.
Digital footprint tracking
Provides recurrence reports, frequency of visits and identification of new customers.
Footfall counters
Show customer footfall within a designated measured area.
Beacons / Precision marketing
Using smart radio beacons, personalised information is sent to customer smartphones.
Social tracking
Identifies customers’ comments on social media in order to measure the online reputation of the company and its competitors.
Audience measurement
Detects the attention paid by users to a specific point, including screens, posters, display stands and shop windows.
If you are interested in this service, contact our sales offices
Fractalia has more than 25 years of experience and a solid international presence with activities in 12 countries around the world. We offer cutting-edge technology, experience and proximity to innovate and grow with our customers.
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