(1) The system consists of installing sensors in the establishment to collect both fixed parameters and dynamic variables of consumer behaviour. (2) These variables are analysed in real time using Big Data tools. (3) The results are displayed on a personalised dashboard that offers a clear overview of the real state of your business, as well as identifying points for improvement.
Customers increasingly value memorable experiences and to meet their expectations it is essential to obtain information that allows you to make personalised, proactive predictions of customer behaviour.
Establish reference capacity indicators: Number of people that enter/exit each entrance and the estimated number of people who pass by each entrance.
Measure the audience for and impact of content broadcast on screens and devices.
Optimise the efficiency of space and staff management.
In addition, we have specific tools for appointment management, through which appointments can be requested online, thus reducing waiting times to avoid crowds.
By using sensors in the spaces, it is possible to collect the most important data, which can be analysed to establish customer behaviour patterns.
Sensors obtain information automatically and reliably.
This information is searchable and exploitable using an intuitive, user-friendly, cloud-based application.
The platform is flexible and modular, allowing different functionalities to be included: people counting, mobile device tracking, queue management, etc.
A heat map identifies the areas occupied and crossed by customers and reveals the most visited areas.
Provides recurrence reports, frequency of visits and identification of new customers.
Show customer footfall within a designated measured area.
Using smart radio beacons, personalised information is sent to customer smartphones.
Identifies customers’ comments on social media in order to measure the online reputation of the company and its competitors.
Detects the attention paid by users to a specific point, including screens, posters, display stands and shop windows.
Fractalia has more than 15 years’ experience and a solid international presence, operating in 12 countries worldwide. We offer cutting-edge technology, experience and proximity to innovate and grow with our customers.
Fractalia is committed to applying its integrated management system.
If you would like to be part of a team that focuses on innovation and continuous improvement so that every action by the company adds value to our customers, do not hesitate to contact us.